I help established founder-led businesses turn scattered marketing into a clear system

Most businesses I work with do not have a marketing problem. They have an ownership problem.

There is no marketing director. There is a founder who is also the salesperson, a designer who gets asked to do something for social, and three freelancers who have never spoken to each other.

Everyone is busy. Nothing compounds.

Who this is for

Founder-led service and specialist B2B businesses, roughly 5 to 50 people, with proven demand that has outgrown DIY marketing.

• You are generating real revenue, and referrals have flattened out.
• You have used several freelancers or agencies without one clear strategy.
• You need senior marketing direction, but not a full-time marketing director.
• You know the website, the SEO or the messaging is underperforming. You do not know what to fix first.

The common factor is not your sector. It is your stage: you have built a good business and your marketing has not caught up.

How the work fits together

These are not separate services. They are one system, in this order.

1. Direction. What to prioritise, what to stop, and who owns it.
2. Positioning. Saying what you do in a way the right buyer recognises.
3. Visibility. Being found in search and in AI answers, by people who can buy.
4. Conversion. Turning that attention into enquiries.

Most businesses try to fix step four first. That is why a redesign so often changes nothing.

Start here

If you do not know which part to fix first, begin with the Founder-Led Marketing Scorecard. Fourteen questions, about three minutes, and it names the one area to work on before the others.

Marketing direction

• Marketing strategy for a small business with no marketing team
• The 90-day marketing plan for a founder-led business
• Fractional marketing director vs agency vs in-house hire
• Your marketing is not inconsistent, it has no owner
• Why hiring more freelancers will not fix a missing strategy
• What a marketing audit should include
• How to choose a marketing consultant

Brand, website and conversion

• Why your website gets traffic but not enquiries
• Website redesign or marketing strategy: which do you need first?
• Brand refresh vs rebrand: how to make the right decision
• Case study: the team page that weighed 76 megabytes
• Case study: the conversion problem nobody complained about

Search, authority and demand

• SEO for service businesses: enquiries, not traffic
• How much should a small business spend on SEO?
• How to build topical authority without publishing 100 blog posts
• More traffic is usually the wrong marketing goal
• How to show up in AI search results
• How to turn one idea into a month of content
• Case study: rebranding without losing search visibility

Background

Twenty years in design, then websites, ecommerce and SEO. I spent several years coaching Amazon sellers, which is where I learned how quickly a good product fails when nobody can find or understand it.

These days the work is marketing direction for established businesses: brand and positioning, website strategy and conversion, search and AI visibility, and the content that supports them.